Immersion Sauna and Cold Plunge is owned by Bryce Stuart and is located in Hyde Park, Cincinnati. The founders had the concept and the conviction. They needed a commercial real estate partner who could turn that energy into a patient, executable site search.
Project: Site selection and lease execution for Immersion Sauna and Cold Plunge in Hyde Park, Cincinnati.
Timeline: Approximately 12 months from ideation to lease execution.
Client story
Watch the Immersion Sauna and Cold Plunge story.
Challenge
Different founder skill sets. No predetermined location. High excitement.
Bryce Stuart, owner of Immersion Sauna and Cold Plunge, needed help navigating the Cincinnati commercial real estate market and setting realistic expectations. CREBB established a process that could preserve momentum without forcing a premature property decision.
Solution
Market knowledge uncovered the location that checked the boxes.
Russ helped identify suitable options, explain the likely timeline, and keep the search moving. One of the most important opportunities was a space that was not publicly marketed. Russ knew the location from an earlier encounter and recognized that it still fit the founders’ needs. CREBB ultimately identified the off-market space in Hyde Park and guided the lease transaction.
“Looking back, Russ already knew about the location – it had been off-market. He had seen it a year earlier, and it still checked all the boxes. Without him, we would not have found it.”
Results
Right location
Secured an off-market leased space in Hyde Park, Cincinnati, for Immersion Sauna and Cold Plunge.
Commercial lease
Negotiated lease terms aligned with the client’s goals and stage of business.
Full journey
Provided strategic guidance from early concept through lease execution.
“Russ had everything we needed and got us to the finish line. If I was talking to anyone looking to start a business, I would absolutely put them in contact with him.”
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