The founders had the concept and the conviction. They needed a commercial real estate partner who could turn that energy into a patient, executable site search.
Project: Site selection and deal execution for a new wellness concept.
Timeline: Approximately 12 months from ideation to close.
Challenge
Different founder skill sets. No predetermined location. High excitement.
The founders of Immersion Sauna & Cold Plunge needed help navigating the commercial real estate market and setting realistic expectations. CREBB established a process that could preserve momentum without forcing a premature property decision.
Solution
Market knowledge uncovered the location that checked the boxes.
Russ helped identify suitable options, explain the likely timeline, and keep the search moving. One of the most important opportunities was a property that was not publicly marketed. Russ knew the location from an earlier encounter and recognized that it still fit the founders’ needs.
“Looking back, Russ already knew about the location – it had been off-market. He had seen it a year earlier, and it still checked all the boxes. Without him, we would not have found it.”
Results
Right location
Secured an ideal off-market property for the wellness concept.
Strong deal
Negotiated terms aligned with the founders’ goals and stage of business.
Full journey
Provided strategic guidance from early concept through closing.
“Russ had everything we needed and got us to the finish line. If I was talking to anyone looking to start a business, I would absolutely put them in contact with him.”
Private by design
Turn the next location into a business advantage
Tell us what you are working toward. A CREBB advisor will review your message and follow up directly.
- Confidential first conversation
- No obligation
- Clear next steps