Immersion Sauna & Cold Plunge
Project: Site Selection & Deal Execution for New Wellness Concept
Timeline: ~12 months from ideation to close
Overview
After sitting on a promising business idea for several months, the founders of Immersion Sauna & Cold Plunge decided it was time to take action. They turned to CREBB and Russ to help bring their wellness-focused concept to life.
Challenge
The founders, though like-minded in their vision, had different skill sets and needed expert guidance navigating the commercial real estate landscape. With no clear location in mind and excitement building, they needed someone who could manage expectations and move the process forward strategically.
Solution
Russ met with the founders early in their journey and quickly got things moving. He helped them identify suitable locations and set clear expectations around timelines and market realities — balancing their enthusiasm with seasoned patience.
“We were super excited, and he did a great job of laying out expectations. He helped us understand that it would take time, but that we’d get it done — we just needed to be patient.”
One of Russ’s standout contributions was his knowledge of an unpublished property that turned out to be the perfect fit.
“Looking back, Russ already knew about the location — it had been off-market. He had seen it a year earlier, and it still checked all the boxes. Without him, we wouldn’t have found it.”
Results
Secured an ideal, off-market location
Negotiated a strong deal aligned with client goals
Provided strategic guidance from concept to close
“Russ had everything we needed and got us to the finish line. If I was talking to anyone looking to start a business, I’d absolutely put them in contact with him.”
Conclusion
This project exemplifies CREBB’s ability to deliver high-touch, high-value brokerage services to emerging businesses. From off-market opportunities to strategic dealmaking, Russ provided more than just a service — he became a trusted partner in the business-building process.
“There are so many aspects to starting a business. But the fact that Russ helped us get the deal done — that speaks volumes.”
Real estate brokerage services provided through eXp Commercial.